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Wild began three years ago on a mission to reduce single-use plastic in the bathroom. While it all started with deodorant, we knew that to create real change we had to revolutionize the entire bathroom experience with natural and convenient alternatives, creating an ecosystem of refillable products that make a real difference in reducing single-use plastic.

What is the problem?

There's simply too much plastic! Plastic is everywhere, it doesnt get recycled properly and ends up in landfill for thousands of years and then creates microplastics which end up in the air and in your body! Here are some truly Wild facts:

  • The average person churns through 19,665 plastic cosmetics bottles in their lifetime*
  • Only 9% of plastic is successfully recycled*

There are some eco-friendly options out there, but they're a faff and not as sustainable as they may seem - most of them contain plastic too, like your 'paper' coffee cups!

We set out to close the gap between the convenience of plastic throwaway products and sustainable products. This is why we are so proud to announce that we are launching a 100% plastic-free, compostable Shower Gel!. All the positives of your regular shower gel, without the plastic.

Our solution?

This has been in the works for years - it is groundbreaking, innovative technology and we are so excited to share it with you!

The case is similar to the deodorant case - made from aluminium and kept for life. The refill is where things get special. The refills are 100% plastic-free, made from plants, and will biodegrade faster than a banana peel…

It is made of 70% bamboo starch and 30% plant starch (the potato starch waste from supermarket crisps!). The blend goes through a unique carbon-efficient heating and moulding process which transforms the plants into a sturdy refill.

This is game-changing for the throwaway plastic industry, offering a greener and more sustainable alternative for shower gel... and hopefully more products in the future! It's a step towards a greener and more sustainable world.

We will be releasing an aqua and pink case, along with our three best-selling scents: Fresh Cotton & Sea Salt, Coconut & Vanilla and Jasmine & Mandarin blossom. The formula is natural, vegan, suitable for all skin types and smells amazing!

Have a question? Visit our FAQ page.

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